ERSO employees took part in the conference "MTS Marketer"
30.03.2023
At the event, advertising cases of many well-known companies were considered.
The conference "MTS Marketer" was held in Moscow, dedicated to new trends in the field of advertising, promotion of goods and services on the Internet, the use of neural networks for commercial purposes, etc. In total, the event gathered about two hundred people. ERSO holding was represented by Semyon Rabkin, director of the marketing department, and chief designer Mikhail Ivakhnenko.
The speakers were representatives of MTS, OZON, Mail Group, other large online stores, IT companies, and marketing agencies. They told the audience about how the pandemic has affected the advertising market, about the redistribution of the audience in social networks, about methods for creating advertising content, and much more.
The most important and interesting part of the conference was the consideration of marketing cases from different companies. The end of the event was held in the format of "speed dating": anyone could discuss with one or another speaker the issue that concerns him.
“In the field of marketing, you need to constantly be, as they say, “in the subject,” said Semyon Rabkin. - That is, to be aware of all the changes, trends and trends. Participation in such conferences contributes a lot to the understanding of modern mechanisms for product promotion.”
One of the important priorities of Sistema Group (of which MTS is an asset) is the development of technologies. AFK Sistema and its portfolio companies consistently invest in human development, implement large-scale and long-term initiatives in education and science, and support innovation.
The conference "MTS Marketer" was held in Moscow, dedicated to new trends in the field of advertising, promotion of goods and services on the Internet, the use of neural networks for commercial purposes, etc. In total, the event gathered about two hundred people. ERSO holding was represented by Semyon Rabkin, director of the marketing department, and chief designer Mikhail Ivakhnenko.
The speakers were representatives of MTS, OZON, Mail Group, other large online stores, IT companies, and marketing agencies. They told the audience about how the pandemic has affected the advertising market, about the redistribution of the audience in social networks, about methods for creating advertising content, and much more.
The most important and interesting part of the conference was the consideration of marketing cases from different companies. The end of the event was held in the format of "speed dating": anyone could discuss with one or another speaker the issue that concerns him.
“In the field of marketing, you need to constantly be, as they say, “in the subject,” said Semyon Rabkin. - That is, to be aware of all the changes, trends and trends. Participation in such conferences contributes a lot to the understanding of modern mechanisms for product promotion.”
One of the important priorities of Sistema Group (of which MTS is an asset) is the development of technologies. AFK Sistema and its portfolio companies consistently invest in human development, implement large-scale and long-term initiatives in education and science, and support innovation.
